The hub of the new campaign is the supermarket’s Fresh Section that offers a wide variety of fruits, vegetables, meats, poultry, dairy, and seafoods.

Jody Gadia, Robinsons Supermarket’s general manager, said the wide selection of products and affordable prices were meant to encourage customers to eat right.

The Fresh Section also carries hard-to-find items like dragon fruit, fresh cherries and raspberries. The Galleria branch also has organically grown fresh produce like arugula lettuce, china ponkan, broccoli, peanuts and radish; breads such as sunflower pita, choco muffin and ensaymada; and chilled juices made from organic vegetables like sugarbeets, cucumber and watercress.

Other healthy finds include light and unsalted cheese, salt-reduced butter and other healthy substitutes made from Canola and sunflower oil, and a wide selection of low-fat milk and yogurts. Also available are 99-percent lean premium fresh meats and skinless chicken meat.

Robinsons Supermarket has special offers under the “Eat Well Spend Less” campaign. The Apple Tag Specials offer selected products at marked down prices.

Robinsons Supermarket also gives free information on health and nutrition through brochures and programs like free nutrition counseling, dental consultations, bone scanning, blood pressure testing, blood sugar testing and the like.