Eat Well Spend Less best captures Robinsons Supermarket's goal to educate and empower customers on their choice of foods and products that promote healthy living. Under this campaign are several activities that encourage shoppers to eat healthy.

The Apple Tag Specials feature healthy products which are given price offs or are tied in with premiums to give value for money. The Apple Tag Specials are especially marked with a logo that also contains the health benefits of these foods and products.

To educate shoppers on healthy foods and proper nutrition, Robinson's Supermarket created the Whole Health Section, a destination area which features healthy products grouped together according to their benefits.

Complementing this area are activities that further promote healthy living. Robinson's Supermarket taps into its network to give shoppers free bone scans, nutritious counseling, dental consultation and other medical services.