Robinsons Supermarket, the supermarket of choice for fresh and healthy food, is a subsidiary of Robinsons Retail Holdings Inc., the second largest multi-channel retailer in the Philippines—operating 6 business segments, 10 formats, 20 retail brands and 1,145 stores as of March 2014. Established in 1985, Robinsons Supermarket is the 2nd largest supermarket chains in the country with over 90 stores and expanding to more than 100 stores in 2014. The first major retailer to promote health and wellness, Robinsons Supermarket commits to bring together healthy selections and affordable prices in a refreshingly clean and organized shopping destination, a bold lifelong commitment to educate and empower its customers to make healthy choices. Taking this commitment to heart, Robinsons Supermarket guides its customers to food and grocery choices by using the 4-color tag system, with the green shelf tagged products having been evaluated and certified as healthy and nutritious by the Food Nutrition Research Institute (FNRI). A rich variety of nutritious food fills the health and wellness section and an exclusive line of healthy products, Healthy You, all celebrate the goodness and value of healthy living, a true testament to Robinsons Supermarket’s “I Love Wellness” campaign, that truly there is wealth, in good health.
To educate and empower our customers on their choice of food and products that promote healthy living.
To be the supermarket of choice known for fresh and healthy food, clean hygienic stores, competitive prices and excellent customer service.